Esports Fashion Week continues to add collaborators and partners who will be part of the Q3 2021 event. The most recent partnership to be announced was with gaming equipment company ASTRO gaming.
What the ASTRO Gaming partnership entails
ASTRO Gaming are the commercial partner of the Esports Fashion Week pilot event, according to the announcement. Garret “Shady” Smith Jr., the community manager of ASTRO Gaming was also one of the panelists of the event.
As per the announcement, they will offer several prizes, including 20% discounts throughout the Esports Fashion Week Pilot and a giveaway for headsets, with further offerings during the upcoming Q3 2021 event.
Commenting on the partnership, Esports Fashion Group founder Warren Fish stated they were impressed because ASTRO Gaming has been creating premium products and gear for years, in addition to fostering a loyal community. ASTRO Gaming’s position in the “gaming lifestyle” culture is aligned with the Group’s efforts in creating Esports Fashion Week.
Mark Shin, Head of Lifestyle Brand Partnerships at ASTRO Gaming described Esports Fashion Week as an important pillar for the growth of gaming and esports. They also appreciate Esports Fashion Group bringing influencers from different backgrounds and industries to celebrate fashion, lifestyle and gaming culture together.
Who the partners are
Astro Gaming, a brand of Logitech International, create premium video gaming equipment and lifestyle products for professional gamers, leagues, and gaming prosumers. Spun off from ASTRO Studios, known for designing the XBOX 360 as well as Alienware and HP gaming PCs, their production line consists of gamer-centric products to support the rapidly growing community.
Esports Fashion Group, consisting of veterans of several industries, seeks to facilitate growth and innovation in esports fashion through their platform, Esports Fashion Week. Having just launched their pilot event, they aim to provide a space for endemic and non-endemic brands to showcase their apparel lines while allowing esports and fashion professionals to learn from each other.