Revolve Group recently announced the signing of a strategic partnership with Griffin Gaming Partners-backed entertainment studio, Muus Collective.
“REVOLVE has always been at the forefront of transformative eCommerce,” noted Michael Mente, Co-Founder and Co-CEO of REVOLVE. “Today, digital fashion is on the rise, and mobile gaming is the fastest-growing form of media on the planet. In 2021, 49% of mobile gamers worldwide were women and there were a staggering 83 billion mobile game downloads worldwide, according to data.ai. Especially considering the emerging excitement for virtual fashion, we are thrilled to partner with Muus to create an elevated, gamified eCommerce experience that spotlights our latest collections and puts the consumer front and center.”
Web 3.0 Mobile Gaming
The partnership will create a fashion-centered Web3 mobile gaming experience that aims to revolutionize how consumers engage with fashion. Expected to launch in 2023, the experience will feature digital playable renderings of select fashion and beauty items from REVOLVE.
The platform will serve as a fashion playground
Amber Bezahler, Co-Founder and CEO of Muus
Muus Collective
Muus Collective is an entertainment studio creating community-driven, fashion-centric experiences that span mobile games and digital collectibles. This women-led founding company’s team members are gaming and fashion/beauty industry veterans. They have worked at and with gaming brands including Electronic Arts, Nintendo, Activision, PlayStation, Xbox, Zynga. They have also worked with fashion brands including Bottega Veneta, Agent Provocateur, Calvin Klein, Monique Lhuillier, and others.
Anticipating a launch in 2023, Muus Collective is developing its inaugural Web3-enabled mobile game that empowers players to find inspiration, create and earn.
REVOLVE Group
REVOLVE Group was founded in 2003 by co-CEOs, Michael Mente and Mike Karanikolas. The company connects a community of millions of consumers, thousands of global fashion influencers. It has attraced more than 1,000 emerging, established, and owned brands. REVOLVE recently crossed the billion dollars in annualized revenue milestone.
“REVOLVE is a trailblazer in the fashion industry with an incredibly loyal community,” said Amber Bezahler, Co-Founder and CEO of Muus. “Through our partnership, players will connect with their favorite brands from REVOLVE and FWRD. They can engage with trends through a gamified shopping and styling experience, collectible assets, and deep social interaction. The platform will serve as a fashion playground. We will empower players to become their own tastemakers by providing tools for creative expression, peer-to-peer engagement, and social sharing.”
Griffin Gaming Partners
Griffin Gaming Partners, one of the largest venture capital firms singularly focused on investing in the global gaming and Web3 markets, recently announced $5 million in seed round funding for Muus. Together, GGP and Muus aim to advance diversity in gaming, Web3, and fashion.
Emily Wang, Managing Director at LionTree, and Boyoung Kim, Senior Associate at Griffin Gaming Partners, sit on Muus’ Board of Directors. “Griffin Gaming Partners has been a long-time admirer of the premium brand and platform that REVOLVE has built,” Wang said. It’s a dream partnership to bring together Muus’ gaming and Web3 expertise and REVOLVE’s unmatched fashion merchandising and community-building innovation to create a truly groundbreaking experience at the intersection of fashion, gaming, and Web3.
