Esports Fashion Group have announced that Britanni Johnson will join the Esports Fashion Week council.
Bringing in a wealth of knowledge
Britanni Johnson is currently the head of creators at G2 Esports. She has versatile experience within the esports and gaming industry as she has been working within the ecosystem for more than a decade and in entertainment and marketing for over five years.
Esports Fashion Group have been founded by actors with experience across a variety of fields that include esports and fashion. Their aim is to elevate esports fashion to new heights as well as building its future. They attracted attention with the strong partnerships they announced, and their pilot Esports Fashion Week event earlier this year showcased the attendance of esports fashion pioneers like H4X, We Are Nations, XSET, and the newly established September Doves.
Looking forward to the future
Speaking about her involvement with the EFW, Johnson stated that for her, the event is a reflection of the direction the esports fashion industry is going: it is a pinnacle of entertainment and acceptance as the participating brands have come in – the feeling of validation derived is very important. She shared that being someone who can represent and guide the EFW is one of the things she has been most excited about being involved in the industry for a very long time.
“Britanni’s background in both the gaming & fashion space serves as an extremely
important tool as we continue to grow throughout the coming months, from content
development to the execution of EFW.
It was a pleasure working with Brittani in the lead up to our pilot EFW
in July and the team and I are extremely excited to welcome her onto the
EFC as we continue to develop next season’s show.”
- Ali Rezvan Founder and Creative Director, EFG
With this most recent addition, EFG strengthen their already formidable grasp of both esports and fashion industries. It will be exciting to see as they continue working towards bringing these two diverse audiences together.