As esports and gaming become more popular and reach ever-growing audiences, both endemic and non-endemic are showing an interest in this new and exciting market.
Esports Fashion Group have hosted a pilot event for their upcoming Esports Fashion Week on the weekend featuring a wide range of brands and influencers.
Esports Fashion Week continues to add collaborators and partners who will be part of the Q3 2021 event. The most recent partnership to be announced was with gaming equipment company ASTRO gaming.
As esports audiences grow, both sports apparel companies as well as luxury fashion brands are showing growing interest in the industry. The latest such endeavor comes in the form of a week-long fashion showing that will highlight the key players and designs in the esports and fashion crossover.
As esports audiences evolve and mature, luxury fashion brands normally not associated with the industry began take notice, entering the market through collaborations with game developers and team organizations.