Esports lifestyle organization XSET has announced they will collaborate with in-game matchmaking platform Partie.
What the collaboration entails
Partie stated in their announcement that the partnership with XSET will promote their core values of safety, trust and inclusivity in gaming lifestyle. They will be able to showcase their all-in-one matchmaking, voice, video and text chat features and highlight new revenue streams for gamers via their “Partie Leaders” program. Partie also expects this collaboration to drive their overall platform growth.
As a partner, XSET will lead several essential in-app programs for Partie, like community play events, tournaments and Bounties that are designed to allow fans to play and directly interact with XSET members. Both sides will also cooperate in piloting new and upcoming features on Partie, partnering with industry and non-endemic brands.
First impressions of the partnership
Marco Mereu, Co-Founder and Chief Operating Officer of XSET, said the following about the collaboration:
“Partie and XSET share identical values when it comes to creating a more inclusive and positivity-driven gaming culture. Partie provides a clear solution to our organization on how we can support those values from a technology perspective — developing and creating experiences that welcome our teams and their communities into a safe and premium environment to interact and play with one another in unique and innovative ways.”
The very first collaborative action of the two partners was a $3 500 Gaming PC giveaway, announced through giveaway agency Vast.
XSET have had a busy 2021, making multiple partnerships that secure their place as an esports lifestyle organization; collaborations with Quality Control Media Holdings and the Esports Fashion Week Pilot Event are among these. Partie has likewise made important announcements, including a partnership with Zoom for their Video and Voice features and a collaboration with OpTic Gaming.