French Esports organization Vitality recently announced the launch of the mobile app: V.Hive, the first support-to-earn mobile app in esports based on blockchain.
Tezos Blockchain Technology
The pioneering mobile app is built on Tezos and is available on Andoid and IOS devices. Tezos is a smart contract platform used to issue new digital assets and create decentralized applications. The project gained notoriety as one of the first blockchain-based projects to implement a proof-of-stake (PoS) consensus algorithm over a proof-of-work (PoW) algorithm used by Bitcoin.
Vitality and Tezos Launch V.Hive
This launch leverages the power of Web3 to bring the Team Vitality community closer to the brand and its gaming stars. The goal of V.Hive is to be the most advanced and entertaining fan engagement app that rewards the community for supporting and championing Team Vitality.
V.HIve Specifics

We believe Web3 and blockchain will play an important role in the future of the esports and gaming industryNicolas Maurer CEO at Team Vitality.
V.Hive invites users to create their own digital identities as stylish insectoid avatars and customize them with exclusive wearables. Furthermore, fans can earn rewards by engaging and supporting Team Vitality at events and on social media. They can also climb the V.Hive leaderboard by completing engagement quests. User rewards include limited edition merchandise, access to events, and once-in-a-lifetime experiences with Team Vitality players. For example, fans can interact with stars such as the #1 ranked CS:GO player in the world Mathieu “ZywOo” Herbaut.
On November 17th at 18:00 CET Nicolas Maurer, CEO of Team Vitality, will host a special live session on Vitality TV. To that end, he will discuss the launch of V.Hive and answer any questions fans have. The Co-founder will do a live demonstration of the application. Significantly, the demonstration will include avatar customization, quests, and rewards, as well as reveal some surprises for the community.
“We are so proud to finally launch our own app V.Hive! Our fans are digitally native and incredibly discerning when it comes to new technologies and platforms. So, as we design V.Hive with Tezos, every feature we make or reward we introduce has to bring them real, and exclusive value. We believe Web3 and blockchain will play an important role in the future of the esports and gaming industry. We can’t wait to start working even more closely with our amazing community.” said Nicolas Maurer CEO at Team Vitality.
Vitality and Tezos Partnership
Team Vitality announced its landmark partnership with the Tezos ecosystem in January 2022. It was considered to be one of the biggest in European esports history. Ever since then, they have been building their community-first mobile app. In addition to engaging and rewarding the Team Vitality community, V.Hive has been designed to educate its fans on the Web3 universe and onboard them in a simple and accessible way.
“Having worked closely alongside Team Vitality over the past several months on V.Hive, it is amazing to see the first fan-engagement mobile app coming to life on Tezos. I am thrilled to be part of this collaboration that directly empowers the Vitality fans. I’m excited to see Team Vitality set an example of what fan engagement looks like in Web3.” stated Jan Albers, Head of Gaming Partnerships, Tezos Foundation.
The brands have consistently delivered engaging content and drops for free to fans to onboard them ahead of the V.Hive launch. Phase 1 began with the launch of the V.Hive Pass in July. This transformed into a mysterious egg in September ahead of hatching into users’ custom digital avatars for Phase 2. The second phase began in October and introduced wearables. This phase now concludes with the launch of the V.Hive app.