North American esports organization Version1 has announced a partnership with frozen food brand Pagoda Snacks.
Version1 is a multi-property esports organization owned by Minnesota Vikings owners, the Wilf family, and entrepreneur and investor Gary Vaynerchuk. Their teams include Minnesota Røkkr in the Call of Duty League, Version1 in Rocket League, and Version1 and VersionX in VALORANT, as well as a growing roster of streamers. Version1 is no stranger to partnerships. Through this partnership, Pagoda Snacks joins the likes of Scuf Gaming, Respawn, and Training Haus.
The partnership between Version1 and Pagoda Snacks will see the two parties collaborate on content geared toward the upcoming launch of Call of Duty: Modern Warfare 2. In addition, Pagoda Snacks will also sponsor three of the organization’s content creators. Pagoda branding and messages will appear during streams and on their social media channels.
“If you look at the landscape of the gaming industry, large companies frequently try to insert themselves into milestone events like these, but they end up falling short because they aren’t actually providing anything of value to the audiences they’re trying to reach. The content portfolio we’re developing with Pagoda® Snacks around Call of Duty: Modern Warfare II is being carefully designed to make sure we are adding value to the community,” commented Blaise Butler, Partnerships Manager at Version1.
This partnership is an excellent addition to both Version1 and Pagoda Snacks’ portfolios, and it will also help promote the Call of Duty team and Pagoda Snacks to the esports and gaming community.
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