ÜberStrategist, the multi-award-winning public relations, and full-service marketing agency that serves global video game, entertainment, and technology clients, has announced that it is partnering with the International Game Developers Association (IGDA) to facilitate the trade body’s official attendance at Gamescom 2023 in Cologne, Germany from August 23 – 27, 2023.
Spearheaded by Alexa Turness, the agency’s in-house events manager with ten years’ experience at Ukie (the United Kingdom’s association to advance the interactive entertainment industry), ÜberStrategist will facilitate the IGDA’s presence in both consumer and business areas of Gamescom.
The IGDA’s members and ÜberStrategist’s partners will have the option to choose between having a presence in the business hall, the consumer hall, or both.
The ÜberStrategist Business Pavilion (B2B) and Demo Dome (B2C) have been meticulously organized and with unique names in order to attract attendees of Gamescom 2023.
ÜberStrategist’s Business Pavilion, located in Hall 3.2 of the business area, will give industry professionals and press access to exhibitor booths for preferably by appointment meetings but walk-in greetings are also welcome. The Demo Dome located in Hall 10.1 of the consumer area will also give studios and independent developers of all sizes who are interested in an affordable, professionally managed, and fully staffed turn-key solution.
By providing everything from gaming PC demo stations to refreshments, ÜberStrategist offers exhibiting studios a cost-effective way to feature their games, meet with publishers as well as conduct business throughout Europe’s biggest video game tradeshow.
As part of the new partnership with IGDA, current IDGA members will receive discounted rates to exhibit and participate in one or both of the pavilions.
Dr. Jakin Vela, Executive Director of the International Game Developers Association, said “The IGDA is thrilled to be partnering with ÜberStrategist for Gamescom 2023, one of the most important events on our calendar.
The IGDA is committed to ensuring that our members and the industry have access to shows such as Gamescom, and thanks to UberStrategist’s hassle-free exhibitor package, we feel confident and comfortable knowing that all the hard work will be taken care of, so exhibitors can turn up and have a productive and successful show.
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CEO of ÜberStrategist, Mario R. Kroll also commented on the partnership stating: “Part of our vision has always been to empower and work with studios of all sizes, which is why our offering includes indie-friendly services and frequent work with non-profits that enhance our rich and diverse industry.
The IGDA has been a leading advocate for creators of games and the gaming community at large, and it is our honor to be able to support the association and its members by facilitating their affordable and hassle-free participation at Europe’s largest video game tradeshow.”
