Twitch vs. Kick is the latest challenge against the Amazon-owned streaming giant.
Launched in December 2022, Kick snagged headlines when the new platform signed high-profile streamers like Félix “xQc” Lengyel and Kaitlyn “Amouranth” Siragusa.
In the case of xQc, his contract is reportedly 70 million USD with potentially up to 100 million dollars in incentives.
xQc and Amouranth join the likes of chess grandmaster Hikaru Nakamura and controversial streamer Adin Ross.
As the newest opponent to take on Twitch as the video game and live-streaming superpower, Kick likely hopes that these big-name personalities will bring their millions of fans to its platform.
Twitch vs Kick: How is Kick different than Twitch?
Kick is different from Twitch in two critical ways: its content policy and its revenue share.
Kick permits gambling streams with its Slots & Casino category. While sports betting, fantasy and poker sites remain, Twitch banned slots, roulette and dice games on October 18, 2022.
This is unsurprising given Kick’s notable figures. The co-founders of online cryptocurrency casino Stake.com, Bijan Tehrani and Ed Craven, are prominent backers. Controversial gambling streamer Tyler “Trainwreckstv” Faraz Niknam was an early promoter of the platform.
Kick also has a very generous revenue share, advertising a 95-5 revenue split in favor of the streamer. This is a big draw in comparison to Twitch’s controversial guidelines and updates, like its 50-50 split (updated to 70-30) and push for streamers to play more ads.
Will Kick take over Twitch?
It’s clear that in the Twitch vs. Kick rivalry, Kick hopes to match or even overtake Twitch. While it might have snagged big names with lucrative contracts, Kick has many challenges to overcome.
The first and biggest is its small number of users, both streamers and viewers. Kick averages 110,000 live streams per day, while Twitch boasts seven million monthly streamers and 31 million daily viewers. Kick needs to grow its user base if it hopes to match Twitch massively.
The second issue is Kick’s generous contracts to big streamers and a 95-5 split for partners. While it might draw an initial gold rush, Kick needs a huge paying audience for those contracts to be profitable. It’s much more likely Kick will bring down the revenue share in the next few years.
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The third issue is Kick’s gambling policy which differentiates it from Twitch. Kick’s ownership and leadership structure is ambiguous (itself concerning), but its most prominent funding is Stake.com: a cryptocurrency casino site.
While this draws an audience, Twitch refused, it also means Kick must navigate the complex space of online gambling laws. Kick has already faced issues in Greece, where the Hellenic Gaming Commission added it and Stake.com to its blacklist of unauthorized gambling sites.
A repeat of Mixer?
Twitch has faced many challenges over the years and still remains the leading platform for video game streaming and live streaming. The most notable comparison to the Twitch vs. Kick situation is Mixer.
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Launched in 2016, Mixer aimed to become a new platform for streaming. Acquired by Microsoft, Mixer drew in massive streamers like Richard “Ninja” Tyler Blevins and Michael “Shroud” Grzesiek with $10 million contracts in 2019. In 2020, Microsoft shut down Mixer citing poor market share and inability to scale.
While platforms can pay streamers for their services, it’s a very different challenge to convince audiences to come and pay on their platform.