TSM FTX, the global esports organization and community management platform Advocate announced the extension and renewal of their partnership, further solidifying their commitment to innovation in the livestreaming space.
What the partnership entails
TSM FTX and Advocate work collaboratively to execute branded activations on Twitch, ranging in complexity from the relatively straightforward in-stream image rotators and custom chatbot messages to custom full-channel takeovers that involve interactive videos, audience participation, and more.
As well as helping TSM FTX manage these activations across its roster of over one hundred streamers, Advocate also assists in accurately tracking the added value through fine-grained viewership and interaction metrics.
When speaking about the partnership, Senior Vice President of Sales for TSM FTX Ned Watking stated that they have been incredibly pleased with Advocate so far, with not only how the platform executes standard branding activations on Twitch, but more importantly the way it accurately tracks and measures the value of those activations.
He added that with Advocate’s tools, TSM FTX can turn logo slaps into interactive fan experiences engaging with their audience. He explained that as a pioneer in esports, TSM FTX is well positioned to help Advocate reach their goal of becoming a leader in the streaming activation valuation space.
“I have been a TSM fan for as long as I can remember and count myself fortunate to collaborate with such an esteemed organization. We are excited to support TSM on their journey as they continue to evolve how they manage, produce, and measure their influencers and events. Our bespoke approach empowers clients like TSM to take full advantage of their imagination when creating new and powerful experiences across their channels for their fans and sponsors”
Deric Ortiz, Advocate Founder
About the partners
Founded in 2017, Advocate is a technology company assisting with producing, distributing, and measuring visuals and messaging across any number of live streaming channels. Today, they assis 20 of today’s prominent esports teams in managing sponsorships, live events, merchandising, and more.
Their platform serves to help teams, brands, agencies, and communities manage online events and sponsorships across any number of channels efficiently and effortlessly. Advocate automates the distribution and measurement of activations while providing users with a large selection of tools they can use to create interactive experiences their fans will enjoy.
As an elite, holistic gaming brand, TSM has fielded some of the most talented and successful professional esports teams in North America for more than a decade, competing across multiple titles like League of Legends, Fortnite, and Rocket League. With nearly 100 million followers across multiple social platforms, they have one of the largest, most engaged fan bases in esports.
Their other assets include their network of gaming sites with a combined page view of nearly 800 million per month, and their data-driven statistics and coaching platform Blitz which allows users worldwide to get insights into how to improve.
