TSM and Jersey Mike’s have announced a three-year, North American partnership that makes Jersey Mike’s the Official Sub Sandwich of TSM.
TSM is a comprehensive gaming brand composed of championship esports teams, world-class influencers, and gaming strategy platforms. Jersey Mike’s Subs, with nearly 2,500 locations nationwide, serves authentic fresh sliced/fresh grilled subs on in-store freshly baked bread. Initially, the company introduced the recipe in 1956.
This partnership stands for everything our fans crave. It will leave them hungry for more!TSM CRO, Stephan Cieplik
Significantly, the partnership aims to bring together fans of both companies with several exciting offerings. Essentially, the collaboration includes:
- Fan Sweepstakes – The fan sweepstakes will provide the chance to win exciting prizes.
- Subs for Subs Initiative – The “Subs for Subs” initiative will offer thousands of subs and subscriptions to up-and-coming Twitch streamers to help grow their audience and support their goals of becoming full-time content creators.
- Custom Jersey Mike’s Blitz Arena – A custom-made Jersey Mike’s Blitz Arena will be included in TSM’s esports coaching app named Blitz. Basically, the Blitz app allows players to track their match history from their chosen game. In addition, the app provides useful feedback after the conclusion of the games.
Unique Internship Program
In line with both organizations’ desire to give back to their community, the partnership funds a one-of-a-kind internship program.
Students from TSM partner campuses, Jersey Mike’s university partners, and HBCUs will have the opportunity to gain hands-on experience in the gaming business. Moreover, this includes the opportunity for interns to work at an esports-focused event.
The TSM and Jersey Mike’s Partnership
TSM CRO, Stephan Cieplik, stated, “This partnership stands for everything our fans crave. It will leave them hungry for more! Jersey Mike’s commitment to quality and excellence aligns with our own values. Furthermore, we look forward to bringing this partnership to life with authentic activations. This will allow us to engage with our fans, gamers, and streamers.”
Rich Hope, Chief Marketing Officer at Jersey Mike’s Franchise Systems, Inc., added, “TSM is a leader in the esports industry, and we are honored to partner with them. We are excited to bring our delicious subs to the TSM community and support the next generation of esports stars through our internship program.”