Australian esports organization, The Chiefs Esports Club, has renewed its partnership with the global skincare brand L’Oréal Paris Men Expert.
The Chiefs Esports Club was founded in August 2014 by the top League of Legends team members in Australia. Since its inception, The Chiefs have established competitive teams in several titles such as League of Legends and VALORANT. L’Oreal is another addition to the esports organization’s portfolio, which contains the likes of OPTUS, MARVEL, and HyperX.
The partnership between The Chiefs Esports Club and L’Oreal first began in 2022. The renewal marks the third year of L’Oréal Paris Men Expert partnering with The Chiefs. In this time, the two organizations have collaborated on several activations, including an invitational VALORANT tournament.
“L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to be continuing our partnership with such a prestigious brand and look forward to producing even more energised content this year,” commented Nick Bobir, CEO of The Chiefs.
As part of this renewal, L’Oréal and The Chiefs will continue collaborating on a range of activities, some of which include a L’Oréal Paris Men Expert branded tournament and opportunities for fans to play with the content creators of The Chiefs.
Through the partnership renewal between The Chiefs and L’Oréal Paris Men Expert, the two will collaborate on a tournament and a number of activations for fans.
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