Team Vitality, a French esports organization, has announced partnership with cosmetics brand Garnier Fructis.
Founded in 2013, Team Vitality aspires to embody the global esports of tomorrow. Their teams play across some of the world’s major licenses, such as Valorant, League of Legends, and Fortnite. Team Vitality is no stranger to partnerships with Garnier Fructis joining the likes of major brands such as Adidas and Corsair.
Through this partnership, Garnier Fructis has become the official haircare supplier of Tem Vitality. The two-year deal will see both parties collaborate on various activities such as fan experiences, social media campaigns, and promotions.
This is the second time a partnership has occurred between Garnier and Team Vitality. The first being in 2021, when they launched the ‘V’for VeVeuch’ampaign where players and content creators participated in activities to promote its products.
In addition to these campaigns, the Garnier Fructis logo will appear across Team Vitality esports digital assets and content.
“It’s true reflection on what we have built at Team Vitality that we are able to forge long-term partners in such an authentic and creative way,” commented Nicolas Mauerer, CEO of Team Vitality.
This partnership between Team Vitality and Garnier Fructis is another excellent addition to their portfolios.
Don’t Jinx your performance and comfort– get the Jinx-themed League of Legends and Secretlab Collaboration chair.