Crédit Agricole, a French international banking group, has announced a partnership with French esports organization Team Vitality.
Founded in 2013, Team Vitality was born from the passion of friends sharing the wildest dreams. Based in the heart of Paris, they are currently one of the most influential and successful esports clubs in Europe, with the ambition to expand our impact worldwide.
They compete in some of the most prominent esports titles: Counter-Strike, League of Legends, Rocket League, Fortnite, VALORANT, and FIFA. Crédit Agricole is another great addition to their partnership’s portfolio, and they join the likes of big brands such as Adidas and Corsair.
As part of the deal, Crédit Agricole has been named Vitality’s official partner, in addition to being the main partner of the organization’s training course at Vitality School.
“It’s a pleasure to partner with Crédit Agricole, which is not just an iconic French institution but also one of the top 10 banks worldwide.” Nicolas Maurer, CEO at Team Vitality.
“At Team Vitality we have always seen education and development as a core pillar for not only our players but also our community, so it’s great to partner with an entity that shares those values,” said Nicolas Maurer, CEO at Team Vitality.
According to a release, Crédit Agricole and Team Vitality will work on ‘fielding possibilities for all’ through activations and programs.
In continuation of Crédit Agricole Group’s Societal Project, which aims to support the transformation of societies, the partnership will increase the support provided to young people, both in digital and physical fields.
Vitality School, which was launched in August 2020, is an online esports training course providing 12-17-year-olds the opportunity to take part in esports and gaming courses during the school holidays.
Aimed at players of all levels, Vitality School covers topics including the history of Vitality, the daily lives of esports athletes, and the importance of establishing a balanced lifestyle. Because of this partnership, Crédit Agricole’s logo will be featured on the Vitality School jersey.
The partnership will also cover Team Vitality’s LFL League Of Legends team and Rocket League, FIFA, and Fortnite players and rosters. According to the release, Crédit Agricole branding will be prominently displayed across all assets and content.
“This partnership is in line with our desire to strengthen social cohesion and inclusion, particularly among young people.”
Michel Ganzin, Deputy Chief Executive Officer of Crédit Agricole SA.
“By reaching out to them through the growing interest in esports, Crédit Agricole wishes to be a vector of links,” commented Michel Ganzin, Deputy Chief Executive Officer of Crédit Agricole SA.
This partnership focuses on esports education through the Vitality School. which is both Crédit Agricole’s and Team Vitality’s goal. Through their partnership, they hope to help train and support young people wanting to learn more about and enter the esports industry.
Additional gaming and banking partnerships continue to flourish throughout the esports ecosystem. Crédit Agricole’s and Team Vitality’s partnership looks to be one of the top ones in this space.
