Team SMG, an Asian esports organization, enters into a partnership with the energy drink company Mate Mate.
Team SMG is an esports organization founded in 2017 by JJ Lin, a well-known singer and songwriter in Asia. Team SMG fields teams in Dota 2, Mobile Legends: Bang Bang, and VALORANT. In addition to Mate Mate, their partnership portfolio includes the likes of Logitech, Nescafe, and Zota Gaming.
Through the partnership between Team SMG and Mate Mate, players will receive a supply of Mate Mate energy drinks in both carbonated and powder forms. Team SMG’s founder, JJ Lin, will also become a Mate Mate ambassador.
Mate Mate is an energy drink brand from Singapore that uses natural ingredients such as mate tea, a caffeine-rich herbal tea that is popular in South America.
Energy drinks are a pretty popular and common partnership avenue for many esports organizations. Some popular brands include Glytch, Red Bull, Monster, Rock Star, and Gfuel.
It has become such a profitable avenue that 100 Thieves Co-founder Matthew ‘Nadeshot’ Haag even launched his own energy drink company Juvee late last year.
The partnership between Team SMG and Mate Mate will provide new opportunities for both organizations. It will also provide players with an energy drink made with natural ingredients.