Super League Gaming, the video gaming and esports experience and entertainment brand, has announced a partnership with global event production solutions company Production Resource Group (PRG) that will offer full-service and global esports event support.
A unique level of event support
The collaboration will be on a singular and one-of-a-kind level between the two partners, and will provide the full spectrum of event support to the esports community. Super League Gaming already have extensive capabilities through their Virtualis Studios to support productions like branded content, live fan-engagement sports programming, and dynamic esports tournaments. PRG will bring to the partnership their full-range of production services that include camera, virtual production, audio, broadcasting and content team, and operations. Their capabilities will complement Super League’s experience in running esports tournaments, producing esports broadcasts, and the accompanying shareable digital content.
PRG’s virtual production and xR (augmented and virtual reality) capabilities are already being put to use by the esports community via in-game events that utilize gaming technology. They have supported major esports events like Fortnite World Cup, Fortnite PRO AM, League of Legends, ESL One New York, Gamescom ONL, and DreamHack. More currently, PRG are providing lighting, video, audio, and camera services coupled with their xR offerings for the Fortnite Spotlight Series.
Related: Super League Acquires MELON, Solidifying Position in the Immersive Web
About the Partnership
Speaking about the partnership, PRG Director of Esports Business Development John Davidson stated that their extensive capabilities in live, hybrid, and virtual events and their cutting-edge technology allows them to break barriers and create unforgettable experiences. He added that with Super League, they will be creating events that are more enjoyable for fans and effective for teams, leagues, and sponsors.
“The esports ecosystem is extremely broad and varied, and decidedly global. Together, Super League and PRG can leverage our diverse strengths and networks to push past current boundaries of the esports event fan experience, elevating all touchpoints from gameplay to sponsorship activations to live music to digital-to-physical engagement. With PRG’s global network of locations and resources, Super League can now activate anywhere at scale. PRG’s xR capabilities offer us the opportunity to help reimagine game releases and showcase gaming worlds like never before. Leveraging this new technology alongside our Virtualis Studios cloud-based remote production system will enable a new suite of solutions designed to deliver lasting memories to fans all over the world.”
Matt Edelman, Chief Commercial Officer of Super League Gaming
Super League Gaming have recently announced Zach Hahn as their senior vice president of partnerships, and it seems Hahn is already hard at work, securing a collaboration that will see an enhanced level of esports experiences offered to fans through the partners’ joint capabilities.
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