Super League Gaming Group (Nasdaq: SLGG) is a leading publisher of immersive experiences across the world’s largest metaverse gaming platforms. The company today announced the acquisition of MELON, a groundbreaking development studio.

The combined entity plans to build innovative virtual worlds in partnership with powerful consumer brands across various industries.

The MELON acquisition strengthens Super League Gamings’s position as a one-stop solutions provider and strategic operating partner for marquee brands. The partnership will assist businesses seeking to expand and activate communities throughout the gaming metaverse.

Super League Gaming’s MELON Acquisition Expands Technology and Capability Backbone

“This accretive acquisition fits perfectly within Super League Gaming’s strategy of expanding our technology and capability backbone. It will further entrench the Company’s position as a leader in the emergence of the immersive web,” said Ann Hand, Chair and CEO of Super League.

“M&A and consolidation are becoming predominant themes in our space. This makes our multiverse approach to virtual world publishing even more poignant in today’s market. The next generation internet is arriving, both within gaming and more broadly. It is more immersive, customizable, and sticky for consumers.

Brands are coming to us initially to reach elusive young audiences and achieve campaign-oriented marketing objectives. However, increasingly they stay with us as an enterprise solutions partner to help modernize the experience they provide for their digital community.”

MELON’s Pioneering Role in the Gaming Industry

MELON’s focus on brand strategy and storytelling are core ingredients to driving successful business outcomes. This strategy combined with their development experience has established the company as a consistent pioneer.

Incorporating these capabilities, alongside Super League Gaming’s industry-leading measurement and monetization software suite and proven player acquisition proficiency, creates a vertically-integrated powerhouse in the fastest-growing segment of the video game industry.

Through the acquisition of MELON, the company now has internal creation capabilities across multiple platforms such as Roblox and Minecraft.

The combined entity will have deep audience development expertise, an unparalleled network of creator partnerships whose experiences reach more than 100 million monthly active users (‘MAUs’), and proprietary in-world monetization and digital-to-physical technology. This combination will have the ability to deliver impactful results for brands and IP owners on a global scale.

MELON’s High-Profile Experiences and Firsts

MELON grew to prominence developing numerous high-profile experiences and creating one-of-a-kind experiences within Roblox, having worked with brands including the NFL, Chipotle, Mattel, Clarks, Dave & Buster’s, and PacSun.

The company is well-known for its achievements in the music industry. Furthermore, MELON was the first company to bring a music event to life on Roblox. Additionally, the company was the first independent studio to create an avatar-based music performance on the platform.

MELON has produced multiple award-winning virtual music events in partnership with major recording artists. Significantly, the events have attracted millions of visitors. They have featured such global stars as KSI, Ava Max, Tai Verdes, George Ezra, and Zara Larsson.

Super League Gaming’s Ambitious Creative and Strategic Vision

“We’re thrilled to combine forces with Super League and expand upon an ambitious creative and strategic vision shared by both companies,” said Josh Neuman, co-founder and CEO of MELON.

“We now have best-in-class execution capabilities at all levels under one roof, with the infrastructure to scale far beyond what we thought was possible.”

Unparalleled Range of Programs

Collectively, Super League Gaming and MELON have helped usher more than 100 brands into Roblox, Minecraft, and Fortnite. These games are currently the three most significant metaverse gaming platforms worldwide.