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Super Collaboration: NFL and FaZe Clan Confirm Partnership

  • February 8, 2022
  • Mark B. Besharaty
NFL x Faze Clan
Credit: FaZe Clan and NFL
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The line between traditional sports and the exciting new world of esports is rapidly converging.

In the past few years, many traditional sports teams have added significant esports rosters to their franchises.  Teams from diverse professional leagues such as the National Football League (NFL), English Premier League (EPL), and the Spanish La Liga are investing heavily into esports. Some notable examples include Manchester City from the EPL, Barcelona FC from La Liga, and the New England Patriots NFL franchise via the Kraft Group ownership company.

Faze Clan - NFL Flag Football
Credit: FaZe Clan

Today, FaZe Clan announced that they are continuing the convergence between these two forms of sporting entertainment. The National Football League and FaZe Clan, the lifestyle and media platform rooted in gaming and youth culture, are developing a joint marketing initiative. The two organizations will host a series of dynamic content activations and brand collaborations. Their goal is to cross-pollinate audiences and further the cultural convergence of traditional sports and gaming communities. The NFL and FaZe Clan first began collaborating in 2019 around League events including the NFL Draft and Draft-a-thon. The new initiative sets the stage for deeper and more frequent collaboration.

“Teaming up with FaZe enables us to leverage our platforms to authentically engage with and celebrate the next generation of fans”

Ian Trombetta, SVP, Social, Influencer & Content Marketing at the NFL

“Gaming continues to be a core pillar within the broader NFL strategy. We are excited to announce a joint marketing initiative with FaZe Clan that will kick off with a co-branded flag football game at this year’s Super Bowl. In addition, our enhanced relationship will include first-ever activations and initiatives throughout the 2022-2023 season aimed at engaging our casual Gen Z fans,” said Ian Trombetta, SVP, Social, Influencer & Content Marketing at the NFL. “Teaming up with FaZe enables us to leverage our platforms to authentically engage with and celebrate the next generation of fans at the intersection of gaming, football, and culture.”

On February 12, the NFL and FaZe Clan will host a co-branded flag football game during the Super Bowl Experience Presented by Lowe’s. Hosted by Good Morning Football co-host, Kyle Brandt , and entertainer Desi Banks with sideline reporter, FaZe Rug and special guest, Deestroying, FaZe Clan will compete, going toe-to-toe against creator collective, A.M.P.

FaZe’s team will consist of FaZe’s own talent FaZe Temperrr, FaZe Adapt, FaZe Swagg, FaZe Nate Hill, FaZe Kaysan and multi-sport social media influencer and Guinness World Record Holder Jenna Bandy. They will all be playing alongside special guest, female football player and actress, Toni Harris, with NFL Legends Michael Vick and Brett Favre playing as the teams’ quarterbacks.

“We greatly value the NFL’s respect for the gaming community at large and we’re excited to continue to help drive the cultural convergence of gaming and traditional sports.”Xavier Ramos, SVP and Head of Marketing at FaZe Clan

For each team’s participation in the flag football game, $25,000 per team will be donated to youth sports. FaZe Clan’s donation will support Snoop Dogg’s Youth Football League. The game takes place at 4 pm ET/1 pm PT at the Los Angeles Convention Center and will be live-streamed on FaZe Clan’s YouTube and Twitch channels.

Additionally, the NFL and FaZe Clan will work together to incorporate FaZe Clan talent ambassadors into co-branded content and events, while also identifying opportunities to connect influencers, creators, esports professionals, and celebrity talent to the League. The NFL and FaZe Clan will also work together on the creation of original co-branded content and consumer products.

“Our continued work with the NFL is a great example of how FaZe Clan delivers content and activations that tap into the passions of our fans and talent,” said Xavier Ramos, SVP and Head of Marketing at FaZe Clan. “On top of many successful collaborations in the past, there is mutual appreciation, support and organic friendship among FaZe talent and NFL players across the league. We greatly value the NFL’s respect for the gaming community at large and we’re excited to continue to help drive the cultural convergence of gaming and traditional sports.”

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Related Topics
  • Adapt
  • Barcelona FC
  • Brett Favre
  • Deestroying
  • FaZe Clan
  • Jenna Bandy
  • Kaysan
  • Manchester City
  • Michael Vick
  • new england patriots
  • NFL
  • Super Bowl
  • Swagg
  • Temperr
  • Toni Harris
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Mark B. Besharaty

Mark is an avid PVP gamer and has played competitively. Although he's a business person, he follows the competitive esports scene on a daily basis - both as a viewer and as a participant.

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