Entertainment icon Snoop Dogg will join FaZe Clan as a board member and content creator after it becomes a public company later this year.
Founded in 2010, FaZe Clan is an esports organization that has established itself as one of the world’s most prominent and influential gaming organizations. They are known for their disruptive original content and hyper-engaged global fanbase.
In October 2021, FaZe Clan announced it will merge with B.Riley Principal 150 Merger Corp (BRPM) to become a publicly-traded company. Upon becoming a publicly-traded company, Snoop Dogg will become a board member for the esports organization.
Until then, Snoop will join FaZe Clan as a content creator and a member of the FaZe clan talent network. While representing FaZe, he will be known as “FaZe Snoop.” According to the release, Snoop will also co-create content, take part in business initiatives and programs, and launch merchandise with FaZe Clan.
“As the original internet kid and first-generation gamer, Snoop has always understood the cultural connection between music, lifestyle, and gaming. Today, Snoop is a prominent voice in the emerging Web3 community, and we have exciting plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases,” said Kai Henry, Chief Strategy Officer of FaZe Clan.
Snoop Dogg will work with FaZe Clan on a community outreach program centered on charitable activities that support youth. An example of this took place when FaZe Clan and the NFL partnered in a charity game of flag football. FaZe Clan’s donation went to Snoop Dogg’s Youth Football League.
Snoop Dogg is an entertainment industry legend and icon who has reigned for nearly three decades as an unparalleled force. He has raised the bar as an entertainer and globally recognized innovator and is consistently redefining the entertainment world.
“The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together,” commented Snoop Dogg, FaZe Clan Board member, and content creator.
Snoop Dogg joins FaZe Clan’s collective of talent creators, which comprises of world-class gamers, influential content creators, and personalities whose following expands beyond the world of gaming. Members include NFL star Kyler “FaZe K1” Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat,” and Offset aka “FaZe Offset.”
As both a board member and a content creator, Snoop Dogg’s experience and knowledge will help FaZe Clan grow and expand into an even more prominent and influential gaming organization.