German esports organization, SK Gaming, partners with the German supermarket chain, REWE.
SK Gaming is a leading esports organization and one of the world’s most recognized brands in competitive video gaming. Since its inception, SK Gaming has won over 60 major championship titles and has dominated in their respective esports titles. They are no strangers to partnering with major brands such as Deutsche Telekom, Motorola, Mercedes-Benz, and Krombacher, to name a few.
As a Cologne-based company, the partnership with REWE is, of course, a matter close to our hearts. We are looking forward to working together in the future and we feel assured that we can fall back on a regionally and nationally strong partner with a lot of experience in the nutrition sector, who also shares a love for 1. FC Köln.
Alexander T. Müller, CEO of SK Gaming
REWE Markt GmbH, or REWE as it’s often referred to as is one of the leading companies in German food retailing with thousands of stores across Germany. The cooperative REWE Group is one of the leading trading and travel and tourism groups in Germany and Europe. They have also partnered with another esports organization, FC Köln, and they have supported several esports tournaments and activities for the German football club.
Through this partnership, REWE will supply SK Gaming staff and players with food products.
Lionel Souque, CEO of REWE Group, commented, “Esports is a dynamically growing digital sport, both nationally and internationally, which will continue to gain attractiveness in the coming years, especially for young target groups, and which has great potential for growth. We are very pleased that we, as a Cologne-based company, are taking the next step in our esports activities together with the Cologne-based company SK Gaming and that we can further expand the competence we have gained in esports with this strong partner.”
Even though SK Gaming partnered with Lidl, a supermarket chain, earlier this year, their partnership with REWE provides significant benefits for both entities.
