Global fashion, beauty, and lifestyle e-retailer SHEIN and Klarna, the global retail banking, payments, and shopping service, bring fun, style, and fantasy to the gaming metaverse with SHEIN x Klarna Wonderland.
This unique virtual fashion experience, a digital-first for each brand, encourages fashionistas everywhere to explore endless ways to wear their wonderful and live #SHEINforALL on Roblox, a global platform bringing millions of people together through shared experiences. SHEIN x Klarna Wonderland is an exciting new place to shop, walk the runway, and try on new clothing and make-up, all built on Roblox by Swedish game developer The Gang.
This uniquely-innovative world features multiple ways to experience and engage in the magic. Upon entering this fantastical fashion funland, guests setting off on this lush journey are met with a dreamy display that brings a number of SHEIN fashion personas to life, embodying SHEIN collections such as SHEIN X, MOTF, GLOWMODE, and ROMWE.
Here, players can wear their favorite SHEIN digital wear and strut it on the Fashion Runway. They can also take a Klarna Smoooth Boat Ride to tour around the land and experience #SHEINforAll – a place where fashion is for everyone, no matter your age, style, or body type.
Inside this fashion funland are multiple ways for users to discover their own unique SHEIN persona and claim one-of-a-kind Fashion Runway pieces for free, as well as the ability to earn free UGCs by completing tasks, including exploring the different personas and opening five Klarna boxes to claim a digital unicorn hat for their avatar.
Fashionistas can head over to the SheGlam Station and choose from a wide selection of SHEIN merchandise to dress their avatars in, all while trying out unique SheGlam products and looks, with new items added each week. Aspiring models can get their glam on and earn ‘fame’ by walking the runway and interacting with the different highlighted SHEIN items in each persona.
Earning this kind of ‘fame’ definitely has its advantages, namely it unlocks different loot boxes which give players access to in-game items like upgraded clothing, new signature struts for one’s avatar, expanded glam effects on the runway, increased nameplate levels, and more. SHEIN x Klarna Wonderland features seven interactive personas, including Homebody, Work life, Party Central, It Girl, Gym Zone, Christmas Carol, and SHEINforAll.
In addition, players looking for even more access to in-game items can connect to the exclusive SHEIN x Klarna Wonderland Discord channel created specifically for this activation.
Begin your SHEIN x Klarna journey now HERE
About SHEIN
SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. To learn more about SHEIN, visit SHEIN.com.
About Klarna
Since 2005 Klarna has been on a mission to revolutionize the retail banking industry. With over 150 million global active users and 2 million transactions per day, Klarna is meeting the changing demands of consumers by saving them time and money while helping them be informed and in control. Over 450,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna’s innovative technology to deliver a seamless shopping experience online and in-store. With over 5,000 employees, Klarna is active in 45 markets. For more information, visit Klarna.com
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ME ENCANTA ROBLOX
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