Sega recently officially confirmed their plans to acquire Angry Birds developer Rovio Entertainment for around $775 million!
Sega and Rovio agreed on a $775m deal
Both parties have confirmed the deal, approved by Rovio’s shareholders and board on April 17th.
According to sources, this acquisition is predicted to be done by the end of September.
Sega partners with Rovio to improve their mobile game market using Rovio’s expertise.
Sega will aid Rovio in expanding beyond mobile gaming and launch games on consoles and PC.
The positive reception of Sonic the Hedgehog and Angry Birds in theaters highlighted the multimedia success of both companies.
Since its launch on IOS in 2009, Angry Birds has become one of the most popular mobile games ever made.
Rovio released Rovio Classics: Angry Birds in March 2022, featuring the original game with all chapters, Easter eggs, and extras.
What does this mean for the industry?
This recent move by Sega has proven that the acquisition fever the gaming industry is under right now shows no sign of clearing up. Just in recent years, we have seen massive deals such as Sony’s $3.5 billion acquisition of Bungie and the in-progress works of Microsoft purchasing Acitivion Blizzard for $68 billion.
Thanks to the pandemic have allowed companies to profit off of cheap capital and experience rapid growth from expansion.
However, with Rovio’s steady revenue increase over the years since 2008, it is a sensible move from Sega to acquire them.
However, many fans have had fun on Twitter pointing out the potential cameo appearance Red can make in the next Sonic title.
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