Swedish machine learning esports platform Pluck will join forces with Saudi Arabian esports organization Tuwaiq Esports to integrate and establish the Pluck Esports Platform (PEP) in the region.
What the Pluck – Tuwaiq Esports partnership aims to achieve
The collaborators will work to establish a dynamic, cutting-edge educational and developmental program for young gamers in the MENA region. Their aim of establishing the PEP in the region also aligns with the goals of the Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS), the governing body in charge of nurturing elite athletes and developing the gaming community and industry in Saudi Arabia. As a member of the International Esports Federation (IESF), SAFEIS does have access to global sources that can assist them in helping the partners reach their goals. The partnership’s primary focus will be the Gulf Cooperation Council (GCC) region.
In-depth information about the platform
Pluck have been developing machine learning models for the past 3 years that will make it possible to develop dynamic, gamer-specific path-to-pro programs using the PEP. They have studied tens of thousands of gamers going from amateur to professional levels in the most popular esports titles, and used this data to establish their models.
The PEP-powered educational programs’ main strengths are their customization and automation architectures – these features enable them to serve as the primary path-to-pro in the MENA region. The PEP can track and rank millions of gamers that have joined local teams automatically, resulting in automated selection of players and construction of local tournaments for any esports title. Players will thus have a simplified and clear road in front of them that will carry them from the amateur level to becoming professionals.
According to a recent report by Frost & Sullivan, the MENA region is home to over 100 million active gamers and the GCC region will account for roughly 1.5 percent of the global gaming market revenue by 2025. Saudi Arabia was placed at 19th globally in gaming revenues in 2019, with an estimated $837 million.