Oxygen Esports, a North American esports organization, partners with the drinkware brand, Ice Shaker.
Oxygen Esports, or OXG, was founded in 2020 as a strategic partnership between Helix Esports, Team Genji, and Team Reciprocity. Since its inception, OXG has become the largest multi-title esports organization in New England and has brought new life to the esports industry. To date, they field teams in several games such as Call of Duty and VALORANT.
Through this partnership, Ice Shaker will become the official Performance Bottle and Shaker Partner for all of Oxygen Esports rosters, including Boston Uprising, and the newly announced Boston Call of Duty League franchise.
We are elated to expand our partnership with the Gronkowski family and welcome Ice Shaker as a partner for all of our rosters. With most of our leadership team having played collegiate and professional athletics we know how important it is to equip our athletes to perform in-game, during practice and off the stage. Ice Shaker’s proven technology will allow our gamers to stay hydrated with a cold beverage for hours. No matter how heated the competition gets, we can count on Ice Shaker to keep our teams cool.Murphy Vandervelde, Co-Founder of Oxygen Esports
Ice Shaker is the first family-owned business to become an official Oxygen Esports partner. The brand specializes in insulated drink bottles for athletes and gamers and is owned by the Gronkowski family, who are well known in the traditional sporting world.
Gamers need a bottle that will keep their drinks cold all day, won’t spill, won’t sweat, and can mix their favorite energy drinks. Ice Shaker is the perfect gaming bottle, and we are excited to see OXG stay hydrated with a bottle that was built for the best.Chris Gronkowski, Founder and CEO of Ice Shaker
The partnership between Oxygen Esports and Ice Shaker may be a first for the two organizations, but it will provide several exciting branding and marketing opportunities for them both.