OpTic Gaming, a North American esports organization, enters a partnership with the dairy industry initiative Dairy MAX as its latest sponsor and official nutrition partner.
OpTic Gaming is an American esports and entertainment organization known for its Call of Duty League team, OpTic Texas. In addition to Dairy MAX, OpTic Gaming has partnered with major brands such as Razer, Jack Link’s, and SCUF.
Through the partnership between OpTic Gaming and Dairy MAX, OpTic’s social media channels will promote content centred around the benefits of balanced nutrition with dairy products. In addition, in-person events promoted by OpTic, alongside other educational events, will also feature activities with the dairy company.
“Launching a partnership with Dairy MAX is a fantastic way to promote the importance we place on the health of our professional players, and we look forward to engaging with the community to bring nutrition and the value of dairy in a healthy diet into conversations around gaming.”
Erin Schendle, SVP, Sales and Partnerships at OpTic
Dairy MAX is a non-profit organization formed by America’s regional dairy councils and represents over 900 dairy farmers. The company seeks to promote dairy products throughout the local market through this partnership.
“We know that 96% of Gen Z in the U.S. plays video games, we need to meet them where they are.”
Mike Konkle, CEO of Dairy MAX.
The partnership between the two will help promote nutrition and dairy to the gaming community and provide several activations involving the two organizations.
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