ONE Esports, an esports division of the sports media company ONE Championship, has revealed a long-term partnership with Samsung.
ONE Esports is an esports media company that focuses on bringing the latest news, reviews, features, how-to guides, and in-depth stories on the athletes, and teams to readers across the globe. Samsung is one of the very few to enter ONE Esports’ exclusive partnership portfolio, which includes FWD, Marriot Bonvoy, and McDonald’s Philippines.
As a result of this partnership, Samsung will develop a ONE Esports mobile app only for Samsung devices across Southeast Asia. Scheduled to launch in the second half of 2022, the app will integrate with ONE Esports’ website, in addition to featuring exclusive content for Samsung devices.
Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them. As the penetration of mobile usage and gaming across Southeast Asia continues to grow, this partnership will give the new generation of mobile-first consumers the best way to consume esports content.
Carlos Alimurung, CEO of ONE Esports.
Samsung is a global electronics company that hopes to reinvent the future. They strive to discover technologies to help people all over the world lead happier, healthier lives, and are a well-known household brand.
Besides the app, the two organizations will collaborate on several activities, including a mobile esports tournament. More details on this tournament will be released at a later date.
Through this unprecedented partnership with ONE Esports, we are excited to bring the galaxy of esports to Samsung mobile users, many of whom are passionate about esports and mobile gaming. ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organization, and our partnership sets the cornerstone for combining the best of esports experiences with the best mobile gaming devices for our customers.
Chris Tarr Head of Mobile Services & Partnerships for Southeast Asia and Oceania at Samsung.
The partnership between the two entities is not only a wonderful addition to their portfolios, but it will help ONE Esports reach and connect further with esports fans and mobile gamers in Southeast Asia.
