New York-based esports organization NYXL enters partnership with sports and esports agency SPORTFIVE.
Through this partnership, SPORTFIVE will become the exclusive commercial sales agency for NYXL and help support the company’s commercial development.
NYXL will use SPORTFIVE’s expertise and assistance to support the commercial growth of the company’s esports and gaming initiatives.
The two companies will collaborate on revenue generation, business development, and sponsorship integration. The first focus of the partnership will be YXL, an accelerator program run by NYXL.
“The goal of NYXL is to be not just the New York esports organization, but a premier New York global entertainment brand. SPORTFIVE is the perfect partner to help us get there.”
Kai Mathey, Head of partnerships for NYXL
SPORTFIVE is an agency well-known for its work in traditional sports. However, they have made several moves into the esports arena. They have also become a partner of other notable esports brands and teams, such as Misfits Gaming Group, Immortals, and GIANTS Software, the developers of Farming Simulator.
“NYXL is both a proven esports entity and a forward-thinking lifestyle property, committed to reaching the casual gaming community here in the New York metropolitan area.”
Ryan Polun, Head of Esports and Gaming, Americas at SPORTFIVE.
“We are excited for the opportunity to help cement the company as a top lifestyle and entertainment brand,” said Ryan Polun, Head of Esports and Gaming, Americas at SPORTFIVE.
Through this partnership, NYXL has gained an experienced and knowledgeable agency that will help propel its commercial development.
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