Premier League football club Norwich City renews their partnership with video games platform Bidstack, which will see the technology brand become the club’s first-ever official esports partner.
Connecting with a new brand of fans
Bidstack, as a leading advertising and content management platform for sports simulation video games, pioneers new frontiers for natural integration of brands into virtual environments that have authentic ties to traditional sports. Their sophisticated technology allows dynamic content to be integrated into the players’ experience in areas where sports fans expect to meet club marketing and sponsor advertisements. Norwich City will be utilizing Bidstack’s technology in their own esports content in order to further modernise the brand of their club as well as connect with a wider audience.
Last season, Bidstack were part of a three-partner deal that saw them collaborating with Norwich City and sports education community group BADU Sports. BADU Sports will also benefit from this new phase of the partnership, as they will be able to add esports experience placements and qualifications to their offerings to students.
The perfect partner to enter esports with
Norwich City Interim Commercial Director Sam Jeffery stated about the partnership that they were incredibly proud to take their first steps into esports and gaming with Bidstack as their lead partner. As an innovative brand active in gaming with also long-standing equity in Norwich City, Bidstack offer a unique opportunity to launch the new and exciting esports branch of the football club with custom-made strategies aimed at modernizing communication with fans.
“As a passionate football fan and avid gamer, I echo the feeling of pride in continuing our relationship with Norwich City as the club’s first-ever esports partner. This landmark announcement of a Premier League club investing in esports showcases that the lines between the real and virtual worlds of sport will continue to blur. This partnership leveraging Bidstack technology will help facilitate that cross-world convergence in support of engaging young fans through familiar traditional stadium and broadcast experiences now mirrored in gaming and esports environments for the club.”
- James Draper, Bidstack CEO
