Ninjas in Pyjamas (NIP) has announced the introduction of their first collection with the worldwide sports brand FILA. It was launched under the name of “NIP X FILA.”
The two famous brands are shaping the future of gaming and style for fans and gamers all across the world.
What does the NIP x FILA Pro Kit contain?
The NIP x FILA Pro Kit, which sparked a social media frenzy during the CS:GO Paris Major Championship, is currently for sale.
Pants, a zip hoodie, and a jersey restyled from NIP’s existing Shinobi Shozoku line are part of the collection. This collection also contains Omamori, a new casual range that includes a Yukata robe, t-shirts, and a hoodie.
What’s the key to this collection?
The key to this collection of top pro-wear is technology and innovation underpinned by tradition — NIP’s esports proficiency combines with FILA’s Italian legacy and knowledge.
The Fashion Innovation Center (FIC) is responsible for the technology behind the jersey, the collection’s standout piece.
It incorporates a chip with a unique digital ID inside each piece of clothing and is part of NIP’s intentions for a more integrated gamification strategy.
What do NIP and FILA say about it?
“A garment with a digital layer has the potential to create value over time…personal value. The chip not only holds the history of the jersey, from material sourcing to tournament attendance; but also helps to maximize the in-real-life esports experience across the NIP world.” says Laura Rojas Uribe, Director of Innovation at NIP.
“It’s been super exciting to design our first collection for the esports players and its community. We’re inspired by the pros but also the NIP brand itself. It’s truly iconic in the world of esports. So we considered their heritage and combined that with the FILA sportswear knowledge and technical functionality for pattern, material, and details.” says Torsten Hochstetter, Global Head of Design at FILA.
