Swedish esports organization Ninjas in Pyjamas (NIP) announces partnership with regional fashion company Stiksen.
Born in 2000 with Counter-Strike in its blood, Ninjas in Pyjamas have pioneered the esports scene since its inception and hope to bring gaming culture to a world without boundaries. With the addition of Stiksen to their partnership portfolio, the fashion company now stands alongside brands such as Betway, Razer, and Tibber. For Stiksen, this is their first foray into the esports world.
Through this partnership, NIP and Stiksen will collaborate on a limited-edition cap. The product will be a customized version of the brand’s 105 canvas cap model with NIP branding. It will be available through NIP’s website.
Besides headwear, Ninjas in Pyjamas recently launched its own sleepwear line for men and women. Moreover, NIP partnered with A Good Company for a water bottle made from recycled steel and a series of coffee mugs.
Like FlyQuest, NIP is entering into several sustainability-focused partnerships, which are excellent for its branding, ideals, and the environment.
“In reflection of the ever-growing gaming industry and increasing environmental challenges, collaborations such as this one can be seen as real game-changers.”
Alexander Frykberg Källåker, Creative Director of Stiksen.
“Posing as valuable inspiration for fans and fellow organizations alike, it is great to see that organizations like NIP, who are of global relevance, choose to act upon their function as role models responsibly,” commented Alexander Frykberg Källåker, Creative Director of Stiksen.
The partnership between Ninjas in Pyjamas and Stiksen is an excellent addition to their current portfolios and an exciting venture for Stiksen as they enter the world of esports.
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