New Twitch guidelines are live, and some people didn’t like the announcement. There are several reasons behind it, and here is everything you need to know!
Twitch is a live streaming network that provides video game content as well as other sorts of online entertainment.
The application, which is available on a variety of devices and operating systems, allows fans to communicate with their favorite players via chat while watching them play.
Twitch has become a worldwide sensation and the most popular site for streaming game video content.
The website has recently revealed its new guidelines for branded content, but what does it mean for streamers, and what do the new Twitch guidelines say?
New Twitch guidelines: What has changed?
Twitch has introduced new Branded Content Guidelines to regulate various aspects of streaming.
According to the new Twitch guidelines, on-stream logos are now limited to a maximum of 3% of the screen size.
Additionally, the guidelines explicitly state that burned-in video ads, burned-in display ads, and burned-in audio ads are strictly prohibited on the platform.
These new Twitch guidelines aim to maintain a balanced and non-intrusive streaming experience for Twitch users.
Asmongold on Twitch guidelines
One of the streamers that stood against the new Twitch guidelines is Asmongold, a popular MMO broadcaster. Recently, he stepped back from streaming on his main channel due to anxiety.
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As a result of these restrictions, he actively urges other creators who stream on Twitch to boycott the site or even abandon the platform altogether.
“I don’t say it lightly, but I think this is a legitimate situation where streamers should consider boycotting Twitch or moving to other platforms,” he wrote in a tweet. “Making common and harmless forms of advertisement literally against ToS so Twitch can monopolize more of streamers income,” Asmongold said in a tweet.
What is branded content on Twitch?
You might wonder what branded content is on Twitch, but don’t worry, the company has an official response to this question.
Examples of branded content on Twitch include:
- Product placements
- Sponsored gameplay
- Paid product unboxings
- Channel sponsorships
- Branded channel panels
- Brand logo stream overlays
Branded content on Twitch is not:
- Wearing your favorite t-shirt that happens to feature a brand or product
- Showing off a new piece of equipment you bought for yourself
- Talking about your favorite restaurants within your community