Esports infrastructure company Nerd Street Gamers have announced a partnership with HITN TV, the largest non-commercial Spanish language television network in the US.
Providing a conduit to esports for young gamers
Nerd Street Gamers will work with HITN-TV, who are available at 35+ million US households, to launch an esports program designed to further create diversity within the esports industry. After seeing lower participation from Hispanic and African-American gamers at esports tournaments, HITN partnered with Nerd Street to develop a programme called CONDUIT which aims at providing professional-level training to young Hispanic and African-American gamers looking to enter the industry.
CONDUIT is a year-long training program designed to help young Hispanic and African-American gamers become professional esports athletes. The program begins with a ten-week video series produced by Nerd Street. All the videos host esports professionals who share tips and advice while focusing on different aspects of professional gaming. Nerd Street also incorporate their industry knowledge, in their own style, into each video; making them invaluable resources for any aspiring esports professional.
For the first year of the program, Nerd Street and HITN will be working with five middle schools from New York regions underserved communities to launch their Super Smash Bros. Ultimate training series. This unique program will help young fans carry their game to the next level. Young gamers will be watching videos, running drills at bootcamps, working with mentors, testing their skills at monthly tournaments hosted by Nerd Street, and representing their schools at the culminating tournament where all participating schools will compete to become the very first CONDUIT champion.
Commenting on the partnership
Michael D. Nieves, President and CEO of HITN stated that as the esports industry is booming, the last decade has seen esports grow from streamed underground events to worldwide, televised programs. As HITN, they believe that Hispanics need to be better represented in this industry, so they are partnering with Nerd Street Gamers to help create new career paths for young Hispanics in the esports industry.
“Nerd Street is passionate about bringing esports to new communities by creating accessible opportunities. We’re also excited to partner with HITN to help youth leverage their passion for video games to open the door to all career paths in the esports industry. While video games such as Super Smash Bros. are highly popular among youth, not many are aware of the potential careers within the industry. We’re committed to turning their passion for gaming into viable careers in the esports industry. ”John Fazio, CEO and Founder of Nerd Street Gamers
With this partnership, Nerd Street Gamers continue to underline their dedication to providing esports to both wider and under-served audiences. They recently announced JuJu Smith-Schuster as their brand ambassador with a combined mission of making esports as open and accessible as possible, and have also given support to NACE Starleague, the biggest collegiate esports league in North America in order to advance collegiate esports.