Misfits Gaming Group (MGG) continues its successful pursuit of branding partnerships. The Florida-based organization has been able to secure notable agreements with both endemic and non-endemic esports brands.
Recently, Gamelevate reported that Misfits had struck a deal with fashion brand Ellesse, an Italian sportswear design company. Now Misfits has ventured into a partnership agreement with HyperX, a brand endemic to the esports community.
“HyperX is a leading brand in gaming peripherals, and we’re excited to partner with them across multiple teams at MGG,” said Justin Stefanovic, SVP of Partnerships at Misfits Gaming Group. “We’re also looking forward to working with them to amplify our initiatives that help women and non-binary groups in esports and gaming.”
HyperX is set to become the official headset and microphone provider for MGG’s Call of Duty Team, Florida Mutineers, as well as MGG influencers and streamers. HyperX will additionally be part of team content, social media promotion and be included with a HyperX patch on the Mutineers pro jersey.
“We’re excited to support pro teams and streamers at Misfits Gaming Group, as well as highlighting initiatives for women in esports and gaming. We strive to give every gamer, regardless of gender, religion, and/or background the opportunity to perform at their finest; with the best gaming peripherals on the market”, said Stephanie Winkler. director of marketing, HyperX.
In addition to providing industry-leading hardware to pro athletes and streamers, HyperX will be a key partner in supporting diversity and inclusion initiatives at MGG including the Women of MGG and upcoming projects that will be announced soon.
