Mastercard and Game developer Riot Games have announced an extension of their multi-year League of Legends global esports partnership.
The partnership between Mastercard and Riot Games first began in 2018 and has since been a valuable partnership for both companies. As a result of the partnership extension between the two, Mastercard will remain an official sponsor of the League of Legends World Championship, the Mid-Season Invitational (MSI), and the All-Star event. In addition, the deal includes sponsorship of the event’s opening ceremonies.
Mastercard will receive significant brand exposure at League of Legends esports global events and will be featured in the game via promotions and logo placements. Their branding will also be on merchandise produced in partnership with Riot Games. Mastercard will also be able to provide its clients with co-branded cards to be offered at banks around the world.
In a Twitter post, Mastercard also stated that they’re “looking forward to continuing to level up the esports experience, bringing fans closer to the esport they love.”
The extension of this partnership between Riot Games and Mastercard will provide brand awareness and growth opportunities for both organizations.
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