KRC Genk Esports, a Belgian esports organization, partners with the popular gaming peripherals brand, Razer.
KRC Genk Esports, established in 2020, is the esports division of the Belgium football club, K.R.C. Genk football club. The professional esports division fields a FIFA esports team.
Because of this partnership, KRC Genk Esports will not only use Razer peripherals during their training sessions but also during competitive matches. Officially licensed KRC Genk Esports designs are being planned and will be launched on the Razer Customs page later this year. With these designs, fans will be able to buy personalized Razer products.
KRC Genk will also take part in Razer’s “Champions Start from Within” wellness campaign. This campaign will provide the organization with access to a variety of tools and mental health coaches, which is vital in ensuring the mental and physical health of the players.
Mental and physical welfare are key to perform at the highest levels in traditional sports. And this plays a big part in esports as well. With Razer’s health and wellness campaign we see big symbiosis. It’s a win-win situation. With the help of Razer, we will arm our esports players with all the tools and resources they need to take care of themselves, so they’ll always be at their best when taking on the competition, while our esports players will bring valuable feedback into the development of new Razer esports gear.Bram Bartels, Head of Esports at KRC Genk Esports.
Not only will the esports organization have access to this amazing wellness campaign and Razer peripherals, but they will also be a factor in the research and development process for new Razer equipment. This includes KRC Genk players providing feedback to help improve Razer products.
The KRC Genk partnership is really exciting for everyone involved and esports as a whole, as we now have another traditional sports club embracing the world of esports. Bringing together one of the most successful clubs from traditional sports in Belgium and the biggest brand in esports, the KRC Genk and Razer partnership will demonstrate how closely traditional sports and esports are connected. Together we will take esports to new heights by combining our high-performance esports gear with the KRC’s well developed expertise in traditional sports, taking their players to new levels of performance and success.Yann Salsedo, Head of Esports (EMEA) at Razer.
This partnership is beneficial for both organizations as it will help provide players with peripherals and access to a wonderful wellness campaign. In addition, this is a first-time partnership with an organization in this region for Razer, which proves the continued rise and support of esports across the world.