Misfits Gaming Group has announced that Karl Jacobs and AustinShow have joined the organization as owners and Creative Directors.
This is a significant milestone for Misfits as it transitions to becoming an interactive entertainment and lifestyle media company.
Misfits Gaming Group and Karl Jacobs
Karl Jacobs, one of the most recognized and well-known content creators, serves as a frontman for internet juggernaut MrBeast. He creates content for his own multiple social profiles, serving a combined audience of 33 million engaged fans.
In his newly-created role, Karl will spearhead the rapid development of content under the Misfits label. He will help drive content and strategy as a collaborator across all current and future Misfits channels.
This new era will see the creation of unique, jointly-owned IP for distribution across a variety of channels. Undoubtedly, the collaboration is set to push Misfits’ content to an entirely new level.
Misfits Gaming Group and AustinShow
Also joining Misfits as a content creator and EP is hugely popular Twitch streamer, YouTuber, and television personality AustinShow.
Together, AustinShow and Misfits will re-launch production in 2023 of the beloved Name Your Price. This show was formerly on G4 TV. In addition, they will develop additional content projects and series.
With his unique approach, AustinShow is able to bridge the gap between traditional TV game shows and streaming content.
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“After weighing many opportunities, joining Misfits Gaming was the exact right move for me,” said Karl Jacobs. “In accepting this new partnership, it was essential for me to have an ownership stake, so my contributions are both creatively fulfilling and invest me alongside the business’ success for the long-term.”
“In Misfits, I have a supportive partner who supports my craft and empowers my creative vision,” said AustinShow. “Having the opportunity to re-launch a bigger, better version of Name Your Price this year is just the beginning, as we embark on an ambitious plan to create more great series and streams together.”
“Today is a transformative day for Misfits Gaming, with two of the biggest stars in the gaming entertainment space joining our org,” said Ben Spoont, founder and CEO of Misfits Gaming Group. “In crafting an industry-first role for Karl Jacobs, we are confident his direct, hands-on approach will drive our creative ambitions and audience growth immeasurably.”
Related: Roblox Gets a Boost as Kreekcraft and Karl Jacobs Join Misfits for Pixel Playground
Misfits Creator Fund
Karl and Austin’s joining comes on the heels of the launch of the newly-created Misfits Creator Fund and Tubnet. This addition further strengthens the value of creator-led initiatives at Misfits.
Moreover, with ownership stakes, Karl and Austin will help make crucial decisions to put their voices and visions into the company. Basically, this will help pave the way for Misfits to become the preeminent next-gen media and entertainment company.
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