North American esports organization Immortals has announced a three-year partnership with gaming furniture brand DXRacer.
Immortals is a well-known and highly respected esports organization that began in 2015. Since its inception, the organization has established teams to compete in several gaming titles, including League of Legends (LCS), VALORANT, Overwatch, and Wild Rift. Along with DXRacer, their partnership portfolio contains powerhouses, such as Progressive, Bitstamp, Toyota, and American Express.
Through this partnership between Immortals and DXRacer, the gaming furniture company will become the official gaming chair partner for the esports team. In addition, they have also created a custom-themed gaming chair for the organization.
While there are many well-known gaming chair brands, DXRacer is known for being the world’s first gaming chair brand, with their first “gaming chair” created in 2006. Immortals have been added to a selective group of esports organizations that DXRacer has partnered with or sponsored. Some of these teams include Na’Vi and Ninjas in Pyjamas.
”The DXRacer and Immortals Craft Series commemorates the start of a unique partnership between two brands both located within the Great Lakes Region.” Tim Wu, CEO of DXRacer.
“With this partnership, we hope to bring a memorable gaming experience to the Great Lakes community,” commented Tim Wu, CEO of DXRacer.
Because of this partnership, DXRacer chairs will be used by all Immortals’ competitive rosters and content creators. Together, they will host in-person activities. Details on what these activities include have not yet been revealed.
This partnership between Immortals and DXRacer is beneficial, as it supplies esports players and creators with high-quality gaming chairs from a well-known brand, community engagement, and discoverability through their future activations.
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