Ever wondered how free gaming bonuses work? Check out Gamelevate for our latest piece on how gaming and gambling often collide!
Free iGaming bonuses are special offers users receive without having to make a deposit. This is an excellent marketing strategy aimed at attracting new users and, accordingly, expanding the audience of online casinos. After the player gets a free promo to play the game, he automatically increases loyalty to a particular casino and confidence in its honesty. For users, this is a great option to test their skills by playing featured games, getting acquainted with the casino’s functionality, or just having fun without risking their budget.
After using free promos, gamblers often become active users ready to make real money deposits and continue to play. To find out the popularity of certain types of free bonuses, a good example is various 50 free spins no deposit bonus offers that are highly popular today, experts from UKGC surveyed about 8,000 UK-based players in 2021. As it turned out, in the last 12 months before the survey, about 39% received bonuses on online slots, 37% on online bingo, and about 30% on online casino games (excluding slots). This suggests the extreme effectiveness of this mutually beneficial marketing approach in boosting the gaming experience and increasing casinos’ incomes.
The Intersection Of Gaming And iGaming
The modern entertainment industry is characterized by blurred boundaries between video games and gambling games iGaming. This merger is due to the desire to increase player engagement and expand monetization opportunities.
The gambling element of excitement attracts players and keeps them out longer in the gameplay. The brightest examples are Grand Theft Auto V, where you can play in a full-fledged Diamond Casino, and Red Dead Redemption, where you can bet on arm wrestling or enjoy blackjack, five-finger filets, and poker.
Among the most popular in-game rewards that have moved from the gambling world to video games, achievement promos, bonuses for log-ins, and loot boxes are worth gambling with.
- Bonuses for Daily Log-ins. In this case, you get a perk for logging into the system or launching an application. Such rewards vary greatly from in-game currency to skins and items.
- Achievement Bonuses. This is a direct analog of casino loyalty bonuses, where you get rewards for reaching a certain level in the game, completing a side quest, and so on.
- Loot Boxes. It is an RNG-based reward option widely used in games such as Overwatch, Star Wars Battlefront II, and FIFA. Before opening the box, you do not know what item you will get and how valuable it is.
Separately, it is worth noting Gacha Mechanics. This is a popular method of monetizing mobile (as a rule) games where you use in-game currency to buy an option, skin, character, item, etc.
Adapting Free Bonus Concepts To Games
Game developers adapt free promos in a way that players are sure to use them. There may be in-game currency rewards for daily log-ins like in Clash Clans, Apex Legends, or Fortnite. Most games implement power-ups, which give you a temporary skill boost and a First-Time User Experience (FTUE) option to improve the first impression of the game.
Developers often use cosmetic bonuses (changing the appearance of characters or objects) and functional ones (changing game mechanics). On the eve of game release anniversaries or major holidays, you may find giveaways for free unique items or the opportunity to participate in exclusive events, as done in Overwatch or Destiny 2. Some titles implement tenure-based rewards and bonuses for inviting new players.
Monetization And In-Game Purchases
Microtransactions and in-game purchases are important sources of income for game developers. To implement this option, companies develop the feeling of attractiveness of free rewards among players, for example, through in-game currency. This leads to greater player engagement and a “taste” of premium content.
Also, temporary access to premium content often implements an additional spending strategy, where players purchase relatively cheap items or upgrades for real money. In general, the strategy of “free” bonuses works based on reciprocity and investment principles. When you receive a free item or option, you often feel compelled to buy something with real money. This phenomenon is enhanced by the time during which you enjoy free bonuses and advanced game functionality.
Future Implications And Trends
Since the iGaming bonus tactic faces a success, companies will continue to use it actively. Given the constant improvement of digital technologies, it is possible to assume the following vectors for this strategy development:
- Expanded personalization of rewards adapted to a specific player thanks to AI capabilities.
- Dynamic pricing for different items and in-game currency, depending on, for example, the player’s location.
- Using augmented reality and virtual reality for greater engagement.
- Using NFTs as in-game bonuses.
- Providing bonuses for advertising on social networks and sharing achievements.
- The development of gaming ecosystems will lead to cross-platform rewards.
Promising is also a free-to-play model with the development of multi-level subscriptions. This will entail the development of similarly tiered bonus offers and VIP programs.
In the current phase of the entertainment industry’s evolution, the distinction between video games and the realm of gambling is becoming increasingly blurred. Prominent video game developers frequently integrate strategies commonly found in the gambling sphere, including incentives for daily log-ins, rewards for achieving particular objectives, the incorporation of loot boxes, and initiatives aimed at luring new players. This convergence highlights how the gaming landscape has evolved, resonating not only with traditional gamers but also with participants in top esports events for GamStop players.
As a result, players get different perks: from in-game currency, various upgrades, and skins to access to exclusive events, and so on. This approach significantly increases players’ involvement in the gameplay and contributes to their anchoring. As a result, they are more likely to become regular clients and buy content with real money.