Heroic, a European esports organization, has renewed its partnership with Red Bull for 2023.
Founded in 2016, Heroic has consistently worked hard to become one of the world’s best teams. Even though they are widely known for their CS:GO team, they also field teams in PUBG, Rocket League, and Sim Racing. Their renewed partnership with Red Bull is another incredible addition to their already impressive partnership portfolio.
Heroic and Red Bull first entered into a partnership in late 2021, with the latter featured on the collar of the Heroic’s team jerseys. Their partnership includes a sponsorship fee and a joint marketing budget for various activities.
Red Bull remains one of the most well-known and active brands in esports. Some of their most prominent partnerships include Riot Games, Ninjas in Pyjamas, Ampverse-owned Bacon Time, and Gfinity.
“This renewal is a testament to the success of our collaboration over the past years, and we look forward to continuing our journey with Red Bull by our side. We will do amazing things together that were never done in esports before — and it will blow people’s minds,” commented Işıkcan Aysev, Chief Commercial Officer of Heroic.
While there isn’t much information on the activities that will be included in this partnership renewal, it’s clear that the two will continue to work together on activities and content.