UK esports organization Guild Esports announces a one-year sponsorship with multinational beverage corporation The Coca-Cola Company.
Guild Esports is a global esports business headquartered in London and co-owned by David Beckham. Launched in June 2020, Guild’s goal is to build a culture of excellence with its team of professional athletes and around its brand and digital presence. In addition to The Coca-Cola Company, Guild Esports has partnered with Bitstamp, Razer, Samsung, Subway, and HyperX.
According to the release, this sponsorship between The Coca-Cola Company and Guild Esports will focus on unique experiences. The exact details of what this sponsorship will include and the products that will be promoted haven’t been revealed.
In addition, the value of the sponsorship is confidential, but Guild Esports has revealed the deal will be payable in cash.
“Guild is signing up some of the world’s most respected brands, and we are very proud to welcome Coca-Cola as a sponsor and partner.”
Kal Hourd, Chief Executive of Guild Esports.
“They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry,” commented Kal Hourd, Chief Executive of Guild Esports.
While specific sponsorship details have yet to be revealed, The Coca-Cola Company is an exciting new addition to Guild Esports’ portfolio.
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