Multinational esports organization Gen.G enters strategic partnership with sports and esports marketing agency SPORTFIVE.

Established in 2017, Gen.G is the leading esports organization operating in the U.S. and Asia, with teams fielded in popular titles such as VALORANT and League of Legends. SPORTFIVE is another addition to their portfolio, which includes the likes of ROCCAT, PUMA, and Monster Energy.

Through this partnership between SPORTFIVE and Gen.G, SPORTFIVE will focus on improving and growing the esports organization’s portfolio and become the lead commercial representative for Gen.G.

“We are thrilled to team up with SPORTFIVE to boost our commercial efforts in the market.”
Martin Kim, CRO of Gen.G

“With our cross-market focus, it is perfect to partner with an internationally renowned agency like SPORTFIVE and leverage on its sales expertise and extensive global network to identify the right partnership opportunities for our esports teams and gaming portfolio,” commented Martin Kim, CRO of Gen.G.

SPORTFIVE is well-known in both the traditional and esports markets and has been a facilitator for several high-profile sponsorships within the esports industry.

The marketing agency will work with Gen.G and take over their marketing for commercial rights, which includes securing partnerships and managing sponsorships and brand engagements. With Gen.G being a multinational esports organization, this will significantly enhance sponsorship opportunities and the reach of Gen.G to a broader audience.

The partnership between SPORTFIVE and Gen.G will see SPORTFIVE helping Gen.G secure more partnerships and maintain and manage its existing sponsorships.