Gen.G, a multinational esports organization, has announced a two-year partnership with game developer Nimble Neuron.
Established in 2017, Gen.G is the leading esports organization connecting the U.S. and Asia. Ranked #6 in the 2020 Forbes list of the world’s most valuable esports companies, Gen.G is the only major organization that owns and operates top teams in the world’s leading esports markets — China, South Korea, and the United States. Nimble Neuron joins Gen.G’s impressive portfolio, which contains the likes of Puma, Monster Energy, and many more.
Because of this partnership, both parties will collaborate on a range of activities to speed up the growth of Nimble Neuron’s game, Eternal Return.
The partnership will begin on March 23rd, 2022, at the Game Developers Conference with a themed party for event attendees and influencers. In addition, Gen.G’s PC cafe in Seoul will host a community play event where fans can play with Eternal Return streamers.
“We’re taking what a partnership has traditionally meant in the esports space and flipping it on its head.”
Arnold Hur, CEO of Gen.G.
“Gen.G has always been about cultivating an inclusive and widespread community worldwide where fans could come together to celebrate esports and gaming as a whole. Working with Nimble Neuron to put eyes back on their exciting IP is giving us the opportunity to expand our reach beyond the silo of esports to expand their reach to the larger competitive community,” commented Arnold Hur, CEO of Gen.G.
In addition to these activations, Gen.G will launch the Eternal Return Collegiate Club Program. This will be a network supported by both parties through sponsorship and mentorship opportunities.
Teams formed by institutions, including the University of Kentucky, will compete in official tournaments leading up to the Eternal Return College Cup event.
“We are very excited to open this new chapter of Eternal Return with Gen.G Esports, who have continually challenged themselves to build a worldwide audience as well as in Korea.”
Nam Seok Kim, CEO of Nimble Neuron.
“With this global collaboration with Gen.G, Eternal Return will focus on delivering engaging experiences to game players and esports fans worldwide as we level up our innovative experiences, both within esports and beyond,” said Nam Seok Kim, CEO of Nimble Neuron.
This partnership between Gen.G and Nimble Neuron will provide exciting experiences and opportunities for gaming and esports fans across the world.
