Gambit Esports, a Russian esports organization, has announced a partnership with Herbalife Nutrition, dietary supplements company.
Founded in 2013, Gambit Esports has grown into one of the dominant esports organizations across the globe. Gambit Esports (with AS Monaco Gambit) currently field teams in CS: GO, Fortnite, League of Legends, Dota 2, VALORANT, and Apex Legends. They have partnered with major brands such as Abios, EXMO, GGDrop, and now Herbalife Nutrition.
Herbalife Nutrition will become the primary sponsor for all Gambit Esports and AS Monaco Gambit rosters as part of the three-year deal. In addition, Herbalife Nutrition’s experts will help Gambit’s players develop individual nutrition and training plans.
“A lot of our fans become concerned about a healthy lifestyle and proper nutrition choices. I believe it is our responsibility to make efforts to promote such values in the esports community, and Herbalife Nutrition is exactly the kind of partner we need in such an endeavor.”
Since its inception in 1980, Herbalife Nutrition has been on a mission to improve nutritional habits around the world with great-tasting, science-backed nutrition products that help people get the right balance of healthy nutrition. In the past, Herbalife Nutrition was criticized and fined for its structuring and have since changed its business model to reflect their new ideals and goals.
Herbalife Nutrition is the official sponsor of over 170 athletes, teams, and traditional sports events. Some of their partners include Cristiano Ronaldo, LA Galaxy, and La Liga. The company is also working with the National Olympic Committees of five countries. Herbalife Nutrition is no stranger to esports partnerships as they previously teamed up with the Overwatch franchise, Guangzhou Charge.
This partnership is another indicator of Gambit’s hope to help improve the health and wellbeing of not only their teams but also their fans.