Middle Eastern-based esports and gaming company Galaxy Racer has announced a partnership with Mashreq Bank.
Founded in 2019, Galaxy Racer focused on Esports, Content Creators, Music, and Sports, with a presence in North America, Middle East North Africa (MENA), Southeast Asia (SEA), South Asia, and Europe.
Through this partnership between Galaxy Racer and Mashreq Bank, the two organizations will focus on a series of content creation and Mashreq Bank-sponsored gaming tournaments in the region. In addition, Galaxy Racer’s team jerseys will feature the bank’s branding.
For Mashreq Bank, this is the first time they’ve partnered with an esports brand. On top of this, this is the first partnership between a bank and a gaming brand within the MENA region. This is an innovative partnership and a way for organizations such as Mashreq Bank to connect with the next generation.
“Our innovative, digital-focused Neo NXT proposition targeting the SMART teens (12-18) resonates with the gaming community, positioned for internet savvy connected generation, to suit their lifestyle on the go,” commented Ahmed Abdelaal, Group CEO at Mashreq.
One of the two activities will include a joint content series that will showcase the region’s top ten content creators. The second part of this partnership will feature collaboration on community tournaments.
The first event in the series is the Neo NXT Rocket League Championship, which carries the name of Mashreq’s digital banking brand, Neo NXT.
This partnership between Galaxy Racer and Mashreq Bank is a first between an esports organization and a bank in the MENA region. Not only is this partnership beneficial for both parties, but it will also connect them further with the next generation. It will also potentially prompt other traditional organizations to partner with esports organizations and brands.
Additional gaming and banking partnerships continue to flourish throughout the esports ecosystem.
Take your game to the next level, with Turtle Beach gaming headsets built to dominate. Hear vital game details like enemy footsteps and weapon reloads to elevate your game above the rest.