Lenovo Legion has recently announced an extension to its partnership with Berlin-based G2 Esports organization supporting the all-female Valorant team. This extension sees Lenovo continuing as G2’s official desktop and laptop sponsor through August 2022.
G2 Esports had recently won the race to sign the majority of the former XSET female roster. That roster had also announced their transition from Counter Strike:Global Offensive to Valorant. The new G2 female Valorant team, known as G2 Gozen, comprises some of the most successful and prominent female esports talents within the industry. The team roster includes Julia “juliano” Kiran (Sweden), Michaela “Mimi” Lintrup (Denmark), Zainab “zAAz” Turkie (Sweden), Petra “Petra” Stoker (Denmark), and Cecilie “Cilli” Kallio (Denmark).
G2 was co-founded in 2015 by legendary League of Legends player-turned-team owner, Carlos ‘Ocelote’ Rodriguez, and veteran esports entrepreneur and investor, Jens Hilgers. G2 currently counts the likes of Lenovo, BMW, Logitech G, Philips, Red Bull, Twitch, and Mastercard amongst its strategic commercial partners.
Carlos Rodriguez commented: “I am proud to see what our Gozen team accomplished in three months. Their dedication and their killer’s mentality are making them as entertaining to watch as challenging to play against. Ensuring that they have the best gear to continue having this level of success is our responsibility, hence why Lenovo taking part in the future of this team is a must for us.”
Lenovo is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Lenovo supplies Lenovo Legion desktops and laptops to G2 Esports’ League of Legends, Rainbow Six Siege, Rocket League, Fortnite, SIM Racing teams, and now also G2 Gozen. This support ensures that these teams have the best possible gaming equipment required for the ultra-competitive world of esports.
Alberto Spinelli, EMEA Chief Marketing and Comms Officer, Lenovo, comments: “The extension of this partnership between Lenovo Legion and G2 Esports is a natural fit. Both brands are synonymous with delivering great performance and together, we can ensure that all the G2 esports teams stay at the top of their game. We’re proud to be able to promote and recognize female gamers through this agreement with G2 Gozen.”
As part of the deal extension, Lenovo Legion branding will continue to be used for offline and online activities and included on team merchandise such as the G2 Gozen’s jerseys. Several activations highlighting the strengths and synergies of the partnership will also take place over the course of the next year. Much of this will be focused on delivering an exclusive fan experience – collaborating and hosting game nights in Lenovo Legion’s dedicated Legion Community.
