European esports organization, G2 Esports, partners with the revolutionary company, New Era, for an exclusive headwear collaboration.
G2 Esports is one of the leading organizations in esports not only in Europe but across the world. Since its inception, they’ve helped to bring together some of the best competitive players in the world and the biggest personalities in gaming. Even though this is their first time partnering with New Era, they’ve previously partnered with major brands such as Adidas and Ralph Lauren.
“New Era is number one in headwear. G2 is number one in gaming. If that’s not a match made in heaven, I don’t know what is. Let’s have some fun,” says Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports.
New Era is a major brand from North America that has a rich history that began with one family in the 1920s. Their designs were innovative and have revolutionized headwear for over one hundred years. By partnering with G2 Esports, they’re bringing their originality, creativeness, and quality designs and products to esports. They have also partnered with and produced a range of apparel for Mercedes-AMG Petronas Esports and Bombers, which are owned by the Essendon Football Club.
“New Era has been synonymous with sports for over a century, so a partnership with G2 is a natural as a leader in their field, as we navigate new platforms and audiences,” says Laurence Joslin, Brand Director EMEA of New Era.
By partnering with such a driven and influential brand, G2 Esports is solidifying their position as an industry-leading entertainment, fashion, and lifestyle brand.
This partnership combines the best of G2 Esports with the signature designs from New Era that sports fans know and love with the debut collection of headwear, spanning across New Era’s 9FORTY, 9FIFTY, and beanie silhouettes.
The headwear sports the G2 Esports samurai logo and has a color palette of black, white, and red.
