Former TSM General Manager, Parth Naidu launches SIDO, a revolutionary new company devoted to the long-term development of esports participants.
Famed industry veteran Parth “Parth” Naidu formed the company and is leading the operations. Essentially, SIDO helps its clientele tackle current problems within the competitive esports ecosystem. Sido’s clientele includes teams, professional athletes, coaches, and publishers across the esports landscape.
At SIDO, we will prove that it is possible to create the best esports athletes and teams in a healthy and ethical way and that inclusivity and diversity are essential for long-term excellence.”
parth Naidu, Founder of SIDO
Specifically, SIDO develops customized metrics and training programs such as player practice, training, and competition theories. To accomplish this, the company collects, analyzes, and applies game and player data.
Furthermore, SIDO focuses on restructuring programs within the professional, amateur, and collegiate ecosystems. In essence, The company guides the way for continuous growth within the esports industry.
Parth Naidu helped TSM to win 4 League of Legends Championships Titles
Parth Naidu started his professional esports career under TSM as an analyst between 2014 and 2016. After spending two years as an analyst, he got promoted to the head coach position. Parth was TSM’s head coach for two years. between 2016 and 2017. During his time, he won the NA LCS 2016 Summer, 2017 Spring, and 2017 Summer trophies. Additionally, he has attended Worlds and MSI with Team Solo Mid.
Parth brings with him an unprecedented track record for building and leading championship teams. He was the Head Coach and then General Manager of TSM’s competitive teams. He led the organization to a record four North American League of Legends championships. Basically, this helped the org become the winningest North American team in LCS history.
With the launch of SIDO, Parth is dedicated to sharing his knowledge and expertise. He will specifically look to target projects that are unique, unexplored, or underfunded. The clear intention is to share the approach and lessons with the broader esports community.
Parth Naidu’s Goals for Sido
“I know that esports as a whole will continue to grow, and I see esports as the medium through which we compete, push the boundaries of human potential and connect with people around the world,” says Naidu. “Over the past decade, esports has received enormous investments, mostly dedicated to the professional sector, contributing to a void for thousands of competitors on the collegiate and amateur levels”.
“SIDO wants to change that by working with underfunded programs to integrate school digital literacy programs for students and parents, build recreational community and elite competitive programs, and create accessible opportunities for everyone. At SIDO, we will prove that it is possible to create the best esports athletes and teams in a healthy and ethical way and that inclusivity and diversity are essential for long-term excellence.”
Immortal x SIDO
Already hitting the ground running, SIDO has signed a partnership deal with North American esports organization Immortals, to work with their competitive operations division to bring in new players, staff, and coaches, with a focus on the growth and development of their LCS team.
SIDO is currently in talks with additional NA teams, collegiate programs, and major game publishers, to be announced in the coming months.
“There are many paths from where we are,” continued Naidu, “ but I believe in a future where my friends and I are screaming in the stands, watching our kids compete in the high school league match for the newest game. I want to help build that future. Esports has given me everything, and I’m excited to build something for the next generation.”
