This fall, Ford is connecting with gamers IRL on the road with the ultimate custom “Gamer Van” in collaboration with Full Squad Gaming (X), the #1 gaming content organization on TikTok. As an innovative leader in the casual gaming space, Full Squad Gaming embodies a collective approach to influencer-powered entertainment that is the intersection of pop culture and gaming for all. The team used the up-fit-ready Transit Trail for this existing project.
Where does this collaboration come from?
Ford took inspiration from gamers’ rooms to build a mobile gaming studio inside a Transit Trail. It includes a gaming desk, a custom-built couch, a reactive cloud ceiling, external gaming stations, and all of the gaming and streaming equipment you could ever need. It will have the ability to stream from anywhere and also allow the FSG crew to game while on the road.
In addition to the Gamer Van making its way down the West Coast, the Full Squad Gaming Crew will also have guest appearances from influencers Musty, Chell, and Sapnap as they film social content for fans to follow along every mile of the journey.
First, the van will set up camp in Mount Kare where gaming activities will be powered by the F-150 Lightning. Next, will be the Bronco Raptor Off-Rodeo location at Mt. Potosi where the group will get behind the wheel of a Bronco Raptor and get to try out some extreme off-roading with experts.
The road trip will culminate at TwitchCon on October 20-23, where FSG will be interviewing and recording a podcast with gamers such as SypherPK, Daltoosh, Tarik, and Andrea Botez. The Gamer Van will be open to the public and located at the Ford Booth during the event.
With Ford vehicles making appearances in iconic games like Forza, Rocket League, and Riders Republic over the years, it’s opened the door for Ford to introduce its iconic vehicles to a new generation.