Fnatic, one of the world’s oldest esports organizations, has today announced the renewal of its partnership with its official protein snack partner, Jack Link’s.
Founded in 2004, Fnatic is a global esports performance brand headquartered in London. Thanks to its digital ecosystem and physical products, it is laser-focused on leveling up gamers.
Since its inception, Fnatic teams have claimed over 200 championships across 30 games and are one of the most successful esports brands. In addition to partnering with Jack Link’s, they have previously partnered with Crypto.com and Guild of Guardians.
The multi-year partnership between Fnatic and Jack Link’s was initially announced in January 2021, with Fnatic and Jack Link’s collaborating on branding campaigns and creative content to grow brand awareness. The aim was to help cement Jack Link’s as the snack of choice in the gaming space by granting access to Fnatic’s massive network of fans and players.
“It was exciting to announce Fnatic and Jack Link’s partnership two years ago, and it’s even more exciting to be able to confirm the renewal.”Neil Walker, Senior Partnerships Manager at Fnatic,
“The natural link between gaming and snacks is evident, and we’re constantly looking for innovative ways to encourage players and fans to snack in a way that won’t negatively affect their performance. The bonus with Jack Link’s is that the snacks are made with 100% beef, they’re low in fat, and they’re high in natural proteins. They’ve been a revelation for our pro athletes and streamers over the last two years. Jack Link’s has become an integral partner to Fnatic, constantly looking to add value to our community from custom CS:GO maps to pro/community tournaments, engaging content, and physical events at Gamescom and PGL Antwerp. The last two years have been nothing but fun, and we couldn’t be more excited to bring our plans for the next few to life,” said Neil Walker, Senior Partnerships Manager at Fnatic.
This year’s renewal further reinforces the relationship and marks the start of a year of activations, enabling gamers of all levels to fuel their sessions. Jack Link’s will remain the sleeve sponsor of official Fnatic team jerseys for the duration of the deal.
In the previous year, the partnership led to campaigns such as ‘BeefModeTopia’ and ‘BeefaLaResistance,’ which required fans to rise against poor snacking and show why Jack Link’s is the best sustenance to push through any gaming session.
The latter activation reached over 9 million fans through online activations, a Fnatic X Jack Link’s booth at Gamescom Cologne 2022, and exciting giveaways surrounding Fnatic’s involvement at League of Legends Worlds 2022 and the IEM Rio Major.
“We’re so pleased to be renewing our partnership with Fnatic.”
Inka Weber, Marketing Manager EMEA
“Our protein-rich snacks are the perfect accompaniment to activities such as gaming, providing that quick, natural source of energy you need when taking on long sessions. It’s great to be working with one of the most established orgs in the business, and we continue to be committed to being a true partner, supporting both professional and amateur gamers. The Beefmode Topia and BeefaLaResistance campaigns last year were just a taste of what’s to come – we can’t wait to get started,” commented Inka Weber, Marketing Manager EMEA.
The partnership between Jack Link’s and Fnatic will help solidify and raise awareness of Jack Link’s in the esports and gaming space as the primary protein snack. In addition to Fnatic’s goal of maximizing and enhancing esports performance by providing non-crumbly and non-greasy snacks
