Fnatic, a London-based tier-1 esports organization, recently announced a partnership with BMW to launch a unique line of gaming mice.
The name of the product is the Fnatic x BMW Vision mouse. Significantly, each mouse is ergonomically designed and 3D printed. The 3D print reflects the player’s hand shape, curvature, and grip. This high level of customization enhances competitive performance compared to mass-produced mice.
BMW Expertise
By using the technical expertise of the legendary BMW technical team, the Vision mouse promises to break performance barriers for competitive players. On average, a pro gamer will spend up to 70 hours a week practicing or taking part in competitive matches.
The Fnatic x BMW Vision mouse is like nothing I’ve seen before. A mouse that fits only in your hand is unreal.
Zdravets “Hylissang” Iliev Galabov, Fnatic League of Legends pro Player
Fnatic and BMW Designworks have a shared belief that esports pro gamers should have customized equipment. Furthermore, similar to pro-sport athletes, esports players need this level of customization to gain a competitive advantage.
George Barrett, Industrial Designer, Fnatic said: “Esports is immensely competitive and the difference between winning and losing can be minute, often mere milliseconds.
“Notably, working with BMW Designworks has given us the opportunity to create a gaming mouse unique to each athlete. The result seamlessly blends performance, ergonomics, and sustainability like nothing else in the market. On their own, these adjustments would be negligible, but incrementally they can make a real difference to the player’s performance.”
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Initially, the design stage is carried out by Fnatic’s product engineer who works with each player to understand their precise needs to develop a design profile. The profile covers a broad set of requirements including preferred playstyle, device set-up, and hand ergonomics. An initial shell template is then created, and further refined using a robust trial and error approach until perfected.
Fnatic League of Legends Professional Player Reviews
Zdravets “Hylissang” Iliev Galabov, the Bulgarian Fnatic League of Legends professional player, commented: To have the opportunity to use a mouse designed by BMW and Fnatic is awesome. Specifically, my mouse is a fundamental part of my setup and I see it as an extension of my hand. I need it to be responsive, accurate, and comfortable to support my playstyle and help prevent any fatigue from extended play. The Fnatic x BMW Vision mouse is like nothing I’ve seen before. A mouse that fits only in your hand is unreal.
A functional prototype of the shell is 3D printed using SLS 3D printing technology, under the guidance of BMW Designworks and their unrivaled expertise in printing materials for high-performance use. Importantly, this insight enables Fnatic to craft a shell that’s extremely lightweight, made of the highest quality, and ergonomically precise.
Fnatic x BMW Mouse Partnership
Stefan Ponikva, Vice President BMW Brand Communications and Experience indicated: “The development project for the Fnatic x BMW Vision Mouse is a very good example of how we define our role in Esports. Our know-how should benefit the community, and contribute to the further development of the industry. In professional Esports, the key is the performance of the players. 3D manufacturing methods, which we have tried and tested in-house, and our experience with sustainable, circular materials are being applied in innovative ways in sports. Together with Fnatic, we are genuinely helping to improve the performance of professional gamers.”
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